SAUL & ELAINE BASS
Arguably my favorite graphic designer duo. If you want to talk ICONIC start with them. From movie posters, title sequences, and even logos the Bass’ have done it all. After them, it wasn’t just the film that spoke for itself, it was its introduction and print.
Here are some titles:
West Side Story, Vertigo, The Seven Itch, Seconds, Psycho, Casino, GoodFellas, Ocean’s Eleven.
And some logos:
AT&T, Quaker Oats, United Airlines, and Dixie
“I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.”