THE FORTIES

FASHION

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“Every dress, blouse or jacket was fitted with shoulder pads that extended just past the edge of the shoulder. This made for a boxy or square neckline and shoulder angle. Sleeves were often puffed up a bit with gathers at the top and extended down to just above the elbow.”

-VintageDancer.com

 

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                         BIKINI KILLS

Louis Reard believed the provocative and revealing style of the bikini would “create similar shock reactions from those created by America’s atomic bomb in Japan from the previous summer.” (CatwalkYourself.com)

They were forced to hire a nude dancer to model the creations, as other models were not up for the new design.

 

 

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Higher waists. Boxier fits. Sturdier appeal.

“Brooklyn 1946 No fashion trend dominated more after the war than the casual shirt. Hawaiian shirts escaped their roots from the shores of California beaches and expanded to men all over the country.”

-Mens-Fashion.LoveToKnow.com

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Brooklyn 1946

Functional clothes were key to the time period. Extravagance in layering vests, dress shirts, and blazers were stripped away in order to provide material for army uniforms.

CARS

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The cars at this time were larger, and had a more sturdy appeal to them.

“A new car back in 1940s was about $800 and for 18 cents, you could buy a gallon of gas. On average most 1940s cars got about 15 to 20 miles per gallon.”

-AnythingAboutCars.com

As for many industries during the time, there were major set backs especially in the metal, rubber,  and manufacturing realm. The war required as many materials as it could get, so respectfully there was a halt in demand of vehicles for average citizens more concerned with rations.

 INTERIORS

Modern 1940s Bentwood Furniture

Bold geometric patterns was all the rage, since it’s durability and ability to add a touch of color to the home.

“Early American, or “Colonial”, was in vogue during the 1940s. Wooden furniture with floral fabrics and ruffles were all the rage. In the mid- to late-40s, interiors were both functional and fun as people were enjoying life again. The days of rationing and frugality were over and people had money to spend on home interiors and electronics.”

-RetroPlanet (Blog Spot)

 

After the second World War, carpeting became less expensive. So in all the communal living spaces in home were cushioned with carpets in rich colors.

 

CELEBRITIES

RITA HAYWORTH

“The press coined the term “love goddess” to describe Hayworth after she had become the most glamorous screen idol of the 1940s.” She achieved fame during the 1940s as one of the era’s top stars, appearing in a total of 61 films.She was the top pin up girl during the second World War

JOAN CRAWFORD

As an Oscar winning actress, Crawford has starred in over five dozen films.She lived from 1905 all the way to  1977, leaving her memoir, icon status, and fascination life story behind which would later become the cult favorite Mommie Dearest.

 

COLOR

Mid Century Modern Color Palette

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